The biggest mistake people make when they try to promote their business is that they quit blogging when they are busy. One of the best tools you have at your fingertips to create traffic to your website is your blog. Blog is almost always number one the way people find their way to your website.
Great for seo
Your blog is perfect for improving search engine optimization because you can write keyword-rich, authoritative articles that your audience wants to read and know. Frequently updated websites such as search engines and the easiest way to update a site are often through a blog.
Connect with customers
This is the only and great way to connect your customers. If you open the blog for comments, it is like a busy message board or forum, provided that you answer it and discuss it with everyone who comments on your blog post. Not only that, those comments are also great for SEO.
Creation of authority
When you blog about the things in your business, your audience will get to know you better and feel that you are an authority for the subject and topic you are involved in. Proving it repeatedly through words of your choice. Blog creation will be even more.
You can make new products
Through blogging, you will be able to analyze the problems of your audience, then bring solutions for them. As you develop a problem and solution format, you will be able to use those blogs as future products.
Offers free PR
Some things in life are free, but your blog, if you write the post yourself, is free. Not only this, it is also a very effective form of marketing. You can use a blog to open doors to reach others and even for other types of promotions.
Build rapport
Your customers will come to expect your blogs, and they will see you as the person they want to learn more from. This is a great way to build a relationship because if you post with your audience keeping them in mind, they think that when you say something you will be thinking about them.
When you start a blog, it first runs slowly. But when you manage to post regularly for a few months, you will start to see a steady trend for site visitors, comments and engagement. If you never stop blogging, the upward trend will not slow down.
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